John Madsen shares how he went from NFL player to building a multi-million-dollar fitness business by leveraging bold niche marketing, paid acquisition, operational excellence, and a faith-driven shift toward purpose, profitability, and long-term impact.
Connect with John -
https://www.instagram.com/suprahuman_john/?hl=en
https://suprahuman.com/
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Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us
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Chapters:
00:00 - First Ad to First Signup
00:39 - Polarizing Messaging
04:06 - NFL Journey
15:02 - NFL Training Lessons
18:49 - Gym Ownership & Online Pivot
30:02 - The First Million
36:13 - Paid Ads vs Organic Growth
45:04 - Marketing to High Earners
48:01 - High-Ticket Sales & Compliance
50:49 - Peptides, HRT & Business Goals
1:00:07 - Profitable Growth with Affiliates
1:07:35 - Community & Retention
1:15:08 - Training & Performance Evolution
1:15:54 - Business Struggles & Faith
1:23:39 - Humility & Renewed Purpose
1:30:08 - Ambition, Faith & Community
1:36:01 - Real Estate, Social Media & Identity