Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer. In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value, cost per acquisition, retention, referrals, and the key numbers that turn mark ... Show More
Aug 2017
5 Core Functions of A Business | Ep 14
"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascensio ... Show More
3m 46s
Jan 2023
5 Ways to Scale Your Business | Ep 483
“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros & cons of each way to scale. So, which ... Show More
17m 25s
Sep 2025
154. 5-Step Business Scaling Framework That Produces Millions Of Dollars
There was a time I thought building a successful business was about timing or luck. But after decades of building and scaling companies, I realized it’s about following a framework. A repeatable process that works across industries, recessions, and even pandemics.In this episode ... Show More
26m 14s
Feb 2025
Strategic Business Advice That Applies To Every Business | Ep 820
Wanna scale your business? Click here. Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them ... Show More
1h 21m
Mar 2025
6 Levels Of The Money Ladder And How They Effect Your Business | Ep 832
Wanna scale your business? Click here. Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them ... Show More
12m 33s
Oct 2023
I Reverse Engineered the Perfect Business | Ep 595
Watch the YouTube version of this episode HERE "You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on ... Show More
1h 11m