Are you ready to grow beyond Teachers Pay Teachers (TPT), but not sure what your next step should be?
When you feel like you have your product listings, covers, thumbnails, previews, and product line in place, it can be tempting to jump into social media, Etsy, Amazon KDP, or even your own website. But before you spread your energy across more platforms, there is one business-building step that can make a much bigger impact, starting an email list.
In this short summer series episode, Lindsay breaks down why an email list should come before most other expansion strategies for Teachers Pay Teachers (TPT) sellers. She shares why email has been such a key part of her own business growth, how it helps you nurture a warm audience, and why starting sooner can save you a lot of time as your store grows.
Key Discussion Points:
[00:00:41] Expanding Beyond Teachers Pay Teachers (TPT) the Smart Way
Before you branch into social media, Etsy, Amazon KDP, or other platforms, Lindsay explains why an email list is the best next step once your Teachers Pay Teachers (TPT) store foundations are in place.
[00:01:19] What Not to Prioritize Before Email
A look at the outside platforms and strategies that can wait, including social media, selling on your own website, and joining other Teachers Pay Teachers (TPT) competitor platforms.
[00:01:43] Why Email Lists Matter for Teachers Pay Teachers (TPT) Sellers
Lindsay shares how building and nurturing a high-quality email list has contributed to her own business growth, both in her coaching business and her Teachers Pay Teachers (TPT) store.
[00:02:01] Building a Targeted Audience for Your Resources
How Lindsay uses a specific email list segment for people interested in her Algebra 1 and Geometry resources, and why targeted communication can support consistent sales.
[00:02:25] When to Start Your Email List
You do not need hundreds of products or a huge income stream before starting. Lindsay explains why even sellers with a few sales and some capacity can begin building their list.
[00:02:40] Adding Email Sign-Ups Inside Your Resources
Why placing your email sign-up link inside your Teachers Pay Teachers (TPT) resources early can save you major time later, especially before your store grows to hundreds of products.
[00:03:05] Getting Your Email List Set Up
Lindsay introduces Subscribers to Sales, her short, actionable program that walks sellers through the tech, setup, email service providers, domains, and strategy behind starting a list.
[00:03:47] Turning Subscribers Into Buyers
What kind of freebie to offer, what to email your list each week, what to send new subscribers, and how to attract the right people who are likely to buy from your Teachers Pay Teachers (TPT) store.
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