Guest Brett Linkletter, CEO of Dishio speaks with RunningRestaurants.com founder Jaime Oikle about how AI and data-driven marketing are transforming the restaurant industry. Brett explains how restaurants can prove marketing ROI using Google and Meta advertising, collect first-party customer data through QR codes, and leverage automation for personalized outreach. He also discusses Dishio's upcoming reservation platform, hyper-personalization through AI, and future innovations like dynamic pricing and AR menus. Brett emphasizes that despite technological advances, genuine hospitality must remain at the core of the restaurant experience.
Episode Highlights include:
- Challenges in demonstrating return on investment (ROI) from restaurant marketing spend.
- Comparison of advertising platforms: Google vs. Meta (Facebook/Instagram) for customer acquisition and retention.
- Importance of collecting first-party customer data through digital tools.
- Effective marketing tactics for tracking ROI in restaurants.
- Use of AI for personalized ad campaigns based on customer behavior.
- Strategies for capturing customer information during in-person visits.
- The role of automation in marketing and customer engagement.
- Future trends in restaurant technology, including hyper-personalization and dynamic pricing.
- Insights on the importance of hospitality in the restaurant industry.
- Advice for independent restaurants on starting marketing efforts with limited budgets.
For more: https://get.dish.io/ and https://www.runningrestaurants.com/
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