An author spammed Darren his book for months. Emails to the office, to the assistant, copies handed over at events. Nothing worked, until one phone call from a trusted friend changed everything. In this episode of DarrenDaily On-Demand, Darren Hardy uses that story to explain trust transference, the fastest way to earn someone's trust by borrowing it from someone who already has it. Talent and cold outreach rarely open the right doors; relationships and referrals do. Darren walks through how to find the one or two-degree links who can vouch for you and build the bridge that gets you referred in.
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