Syracuse University Chancellor J. Michael Haynie told the community last week that it will not hit its undergraduate enrollment target for the fall and, as a result, will run a budget deficit "something the University has not experienced in quite some time."
His letter framed the shortfall as the product of national forces: a shrinking pool of 18-year-olds, fierce competition for students, and a drop in international applications tied to visa problems and federal policy.
While that backdrop is true, we believe it to be only partly responsible for Syracuse's downfall. Haynie's letter casts the deficit as the "new normal" for "even strong, well-resourced universities" — a framing that quietly recasts a Syracuse problem as everyone's problem.
Syracuse spent the past several years making a series of financial and communication decisions that alienated the very families it now needs. Plenty of peer schools face the same demographic and policy headwinds, but have been seeing record applications and normal enrollment.
The "new normal" is true and smaller private universities do face headwinds and risks, but much of what Syracuse is facing is self-inflicted.