Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world.
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In 12 years and 15,000+ artists, Patrick has watched one truth play out over and over: selling art online isn't about reinventing anything. It's about copying the paradigm that already works offline — the art gallery — and refusing to play the short game. This is the "customary rant" that opens every Art Business Webinar, start to finish.
The art gallery is the same in every country and culture on earth: minimalist walls, the art front and center, nothing else. That single paradigm tells you how to build your website, how to behave on social media, and why consistency beats talent every time.
In this episode:
This week's challenge: walk your own website, your last 10 social posts, and your posting calendar, and ask of each, "Would this work inbout where you're running the Gatlinggun.
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So here's the takeaway. You wouldn the real world — minimalist walls,art front and center, doors open six days a week. Stop reinventing it online. Copy the paradigm on your website, bring a human to your sociait — and give the work the story itdeserves. That's the whole game.
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