The challenge is no longer just what AI can do, but whether people have enough confidence to use it.
As AI adoption accelerates, trust is becoming one of the biggest barriers to scale – the difference between experimentation and widespread transformation.
Because the companies that benefit most from the technology may not be the ones with the most advanced capabilities, but those that create enough trust for people to use it.
So what does it take to create systems where decisions and risk can be understood, measured and trusted? Because trust isn't something technology can ask for, it's built through experience, transparency, governance and fairness.
AI isn't just making us more productive. It's influencing decisions that impact people's lives and driving widespread change in how we work, think and choose. If the future is AI-led - understanding what's inside the "black box" matters more than ever.
Simon McDougall, Chief Strategist for Privacy and AI at ZoomInfo, and Avtar Benning, director in Deloitte's Trustworthy AI offering, join us in The Green Room as we ask: Can we trust something we don't fully understand?
Tune in to find out:
This episode is part of The Green Room's series exploring the AI future for the UK. Listen to the full series now, starting with our 100th episode: What will be the last job on earth?
Visit our website to learn more about this topic and find suggestions for other episodes: deloitte.co.uk/greenroompodcasts
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Guests: Simon McDougall - Chief Strategist for Privacy & AI, ZoomInfo and Avtar Benning – Director in Trustworthy AI, Deloitte
Hosts: Steph Dobbs and Andrea Boxall
Original music: Ali Barrett
Recording date and location: London, 16.06.26