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9m 43s

The SoFi Cross-Buy Engine Fuels Amazing ...

EVERGREEN PODCASTS
About this episode
SoFi is not winning by cross-selling harder. It is building a bank where members reach for the next product on their own.In this episode, Jim Marous breaks down how SoFi moved from a single-product student loan company to a full-service digital bank with a powerful customer growth engine. The key insight is the shift from cross-sell to cross-buy: instead of ... Show More
Up next
Jun 24
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The best banking innovation isn't about budget. It's about the distance to the customer.Jim Marous unpacks the 16th Edition Innovation in Retail Banking Report from Infosys Finacle and Qorus and explains why most retail banking innovation never reaches scale. Only 31% of initiati ... Show More
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Jun 23
Arming Front-Line Bankers with AI Tools That Win Clients
The relationship managers who resisted AI the hardest became its biggest advocates the first time it made them a hero in front of a client.Recorded live at nSight in Charlotte, Jim Marous talks with Jillian Boyle, SVP at WaFd Bank, and Will Jung, CTO of nCino, about arming front- ... Show More
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