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Jun 25
28m 32s

Beyond the Gimmick How INCEPTION Turns E...

EVENT INDUSTRY NEWS
About this episode
Mark Hutchinson, Managing Director of creative agency INCEPTION, joins the Event Industry News Podcast to discuss how his team designs trade show stands, retail activations and product launches with commercial outcomes front of mind. They cover using data and technology—dwell time, heat mapping and interaction tracking—to measure event ROI, the importance of ... Show More
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