Krista dives into one of the biggest challenges she sees aspiring coaches and business owners face: charging for their work.
After ten years of running her own coaching business and working with hundreds of coaches, she's learned that money fears aren't a sign that something is wrong. They're often a sign that you're growing.
From guilt around charging and fears of being seen as greedy to the deeper beliefs many women carry about money, service, and self-worth, Krista shares the mindset shifts that helped her build a profitable coaching business while staying aligned with her values. She also explores why receiving is just as important as giving and why the real issue for many coaches isn't pricing—it's permission.
In this episode:
• Why so many spiritual women struggle to charge for their services and where those beliefs often come from
• The difference between selling a session and creating transformation for your clients
• How undercharging can lead to burnout, resentment, and a business that struggles to grow
• Why receiving money for your work can be one of the most powerful forms of energetic exchangeThe deepest issue is rarely pricing. It's permission. Permission to be visible. Permission to receive. Permission to take up space. And permission to be both spiritual and prosperous at the same time.
🔗 Apply for the mastermind here →
https://www.borntocoach.org/mastermind
🔗 Learn more about the Born to Coach® Training Academy → https://www.borntocoach.org/certification
🔗 DM Krista on Instagram with your favorite takeaway → https://www.instagram.com/borntocoachacademy