aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!

This week on aBlogtoWatch Weekly, Rick, Ariel, and David tackle everything from Star Wars themed G-Shocks and the overwhelming number of Doxa dive watches to the return of Vacheron Constantin’s Twin Beat Perpetual Calendar. Along the way, they debate whether luxury watch brands make buying watches unnecessarily difficult, question the growing trend of “price on request,” and wonder how many Doxas one collector actually needs.

The conversation also takes a deeper turn as Ariel discusses his recent article examining the relationship between the Swiss watch industry and its most important market: the United States. From Rolex waitlists and retail roadblocks to cultural differences in how luxury is sold and consumed, the team explores why some brands seem determined to make the buying experience more complicated than it needs to be. Plus, the Brand Wheel of Death returns with Nomos, Ferdinand Berthoud, and Voutilainen facing judgment.

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Key Timestamps:

[02:02] The Escapement & Fyre Festival Comparisons

[02:58] Philippe Stern & Abu Dhabi Festival

[03:09] Ask Ariel Anything

[04:28] The Hidden QR Code Idea

[05:09] No Wrist Shots Allowed

[06:56] The Punk Watch Challenge

[09:30] The G-Shock Argument

[10:08] The Cheapest Diamond Watch

[11:35] Tissot PRX Debate

[12:11] Mandalorian & Grogu G-Shocks

[14:46] When Co-Branding Is Too Subtle

[18:00] G-Shock Pricing & Disney Licensing

[19:49] Doxa Sub 200 T-Graph Returns

[21:25] Does Doxa Have Too Many Watches?

[23:22] Understanding the Doxa Dial

[25:18] How to Choose a Doxa

[27:31] David on Doxa

[28:01] Why Switzerland Fears America

[31:36] The Transatlantic Luxury Paradox

[33:17] Remembering Philippe Stern

[35:08] Boutique Experiences in Europe

[36:35] Swiss Dirigism vs Capitalism

[38:14] Swiss-American Trust Issues

[47:30] Wheel of Death: Chaykin, Berthoud & Nomos

[52:14] Vacheron Twin Beat Returns

[49:54] How the Twin Beat Works

[56:31] The Price-On-Request Rant

[57:01] Is a 70-Day Power Reserve Useful?

[59:23] Closing & WhatsApp QR Code