Creators, athletes, and influencers are reshaping how fans engage with sport, but is the industry able to keep up?
As initiatives like DAZN48 and athlete-led platforms gain momentum, the balance between media rights, reach, and relevance is being tested.
Co-hosts Nick Meacham and Chris Stone question whether broadcasters are losing control of the conversation and why off-field content is starting to outperform the main event. If attention is shifting faster than revenue models can evolve, what does that mean for the future of sports media?
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