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Most agents are on social media. Far fewer are getting real business from it.
Tony Giordano joins us today to show us the difference between being present online and having true online presence. Tony is the author of The Social Agent 2.0, a speaker, teacher, and expert in social media, AI, SEO, PPC, crypto, blockchain, and real estate marketing.
In this episode, Tony breaks down the simple truth most agents miss: social media is still about people. We do not need to sound like robots. We do not need to chase every buyer or seller who is ready today. But we do need to build trust with people moving in the next six months by showing up with value and staying close enough that they think of us first.
Tony shares how to grow your audience by 10 people a day, how to make listing content sound human, how luxury agents should show up online, and how to use local micro influencers to reach more people in your market. He also gives us a step-by-step model for using restaurants, local brands, past clients, and social media stories to build real reach.
If you are posting every day and wondering why it is not turning into deals, this episode gives you the play.
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