Join Abdulla Abunayyan, Strategy Middle East alum and Chief Business Development Officer at Abunayyan Holding, as he reflects on his transition from consulting into the family business. Abdulla shares the consulting lessons that continue to shape his leadership style, including ownership and discipline. He discusses the mindset behind giving 120% when the mission feels personal, the realities of leading within a family enterprise, and the opportunities emerging in Saudi Arabia's water and power sectors as AI, data centers, and economic transformation create new demand.