Chat_UP is Unofficial Partner's AI series created in collaboration with TFG Labs. The brief: cut through the AI firehose, work out what matters, and bring it back to the business of sport. Three stories this week. Story One — Google I/O 2026 Google used its developer conference to reposition from "a search company that does AI" to an AI infrastructure compan ... Show More
Jun 9
UP553 Live: The Business of Horse Racing
A first for Unofficial Partner: six years and 550+ episodes covering every sport going, we'd somehow never devoted an episode to the sport of horse racing. So we fixed that — live, in front of an audience at The Big Belly Comedy Club, London. We had as a starting point Spotlight ... Show More
57m 2s
May 26
UP551 Coke's Cole Palmer Problem: When the ambassador misses the party
On 22 April 2026, Coca-Cola unveiled Cole Palmer as its newest football brand ambassador, fronting Premier League and World Cup activations. A month later, Tuchel left him out of the England squad. We use the Palmer story as a way into a wider conversation with Ricardo Fort — for ... Show More
43m 16s
May 19
UP550 Inside Edge: IPL Auctions and the Financialization of Everything
Richard Gillis, Mike Jakeman and invited guests dissect the business of cricket.The IPL auction has become one of the most watched events in world cricket — part financial instrument, part entertainment spectacle. This episode gets under the bonnet: how it actually works, what it ... Show More
1h 7m
Dec 2024
DAZN’s billion-dollar bet on FIFA
<p>With Fifa’s 2025 Club World Cup rapidly approaching, soccer's global governing body has finally found a broadcast partner in DAZN. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the eye-catching price tag, as well as other recent news from ... Show More
57m 2s
Feb 2025
European Football for Bournemouth?: Running The Game with Bill Foley
<p>Rog sits down with AFC Bournemouth owner Bill Foley for an in-depth discussion on the Cherries' impressive rise in the Premier League. Foley provides exclusive insight into the inner workings of the club, sharing how Bournemouth, despite its size, competes with Europe’s elite. ... Show More
38m 22s
Sep 2025
Arsenal Rescue A Point Against Man City, Chelsea’s Bizarre Performance At Man Utd & Alan Stranded In The US
Did we see the next evolution in Pep Guardiola’s style in their draw at the Emirates? Why were the guys so surprised by a number of aspects in Chelsea’s defeat against Man United? What on earth has happened to Alan and why is he still stuck in America?! Gary, Alan and Micah also ... Show More
39m 54s