Natalia Zacharin, founder of Zacharin Consulting, on her journey from corporate life to scaling her firm to $3 million in six years. The Inc 5000 honoree who specializes in fractional CFO services and strategic financial planning, argues the importance of understanding financials, particularly for small businesses, and the pitfalls of inaccurate bookkeeping. Sharing insights on her experience as a fractional CFO and the importance of continuous learning and mentorship, she advises business owners to be cautious with debt, invest wisely, and maintain higher profit margins for growth and reinvestment. Revenue and sales themselves, she tells us, will never fix broken systems, and profit is not the same as cash.
