Founders of thirteen businesses building on Shopify share how they navigate the pivot—when to leap, when to walk away, and how to tell fear from excitement. Insights from the founders of LORE, Fly By Jing, OSEA, Loftie, Avocado Green, and more.
Yesterday
How Fly By Jing Turned Chili Crisp Into an Eight-Figure Brand
When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods th ... Show More
45m 58s
May 21
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. ... Show More
40m 20s
<p>Corey Veverka acquired the business where he had worked for years, mitigating his risk & removing the need for a search. </p><p>Topics in Corey’s interview:</p><ul><li>Corey bought a business without doing a search</li><li>Accepting that buying a $5m business can be "norma ... Show More
<p>Chandler Reed reflects on buying a project-based business in 2021, seeing sales soar, then crash, then surge again. </p><p>Topics in Chandler’s interview:</p><ul><li>His unconventional entrance into the search space</li><li>Buying a commercial lighting contractor</li><li>Incen ... Show More
<p>Elliott Edge started as a searcher looking for a single business, then pivoted to a roll-up. He's 7 acquisitions in.</p><p>Topics in Elliot’s interview:</p><ul><li>His philosophy on submitting LOI’s</li><li>Acquiring a managed service provider amidst Covid</li><li>His wife’s r ... Show More
