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May 19
31m 13s

Mangonomics

THE ECONOMIC TIMES
About this episode

India grows 40% of the world’s mangoes. Yet exports less than 1%.

So where does the rest go?

In this episode of The Morning Brief, Anirban Chowdhury and Forum Gandhi talk to T Damodaran, Director, ICAR-CISH, Jyotsna Kaur Habibullah, founder of Lucknow Mango Festival, Kaushal Khakhar,  CEO, Kay Bee Exports and mango farmers to unpack the hidden economics of India’s favourite fruit — from climate change destroying flowering cycles and farmers battling middlemen, to irradiation rules, export bottlenecks and fake Alphonsos flooding markets.

The episode travels from Ratnagiri orchards to American supermarket shelves, from mango diplomacy to mango kombucha.

At stake is far more than a summer delicacy.

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