In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts.
That's how far people will go to look fit online.
This episode explains the psychology behind why being watched changes everything.
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Owain’s book: https://amzn.to/4smVtrP
Owain’s company CogCo: https://cogco.co/
Unlock the Nudge Vaults: https://www.n ... Show More
Jun 1
Enhanced Games: Did the $320m marketing stunt backfire?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest ma ... Show More
28m 15s
Jun 2025
WorkLife with Adam Grant: Generational differences are vastly exaggerated
There are 5 different generations in the workplace today, and strong views can lead to conflict between age groups. But are generational differences really the problem? In this episode, Adam investigates the root causes of age stereotypes, why they hold us all back, and how to ov ... Show More
25m 44s
Sep 2025
Introducing Simpsons Declassified with Nancy Cartwright
Simpsons fans —THE VAULT IS OPEN! I’m Nancy Cartwright, the voice of Bart Simpson for 35+ years, and I’m finally taking you inside Springfield. Simpsons Declassified is your all-access pass to the world’s most iconic, animated series. Each week, we crack open wild predictions, ee ... Show More
2m 17s
Oct 2024
439. Behavioral Science at Scale: William Mailer on Banking Innovations
<p dir="ltr">In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Sc ... Show More
46m 38s
Jul 2025
Generational differences are vastly exaggerated | from WorkLife with Adam Grant
There are 5 different generations in the workplace today, and strong views can lead to conflict between age groups. But are generational differences really the problem? In this episode, Adam investigates the root causes of age stereotypes, why they hold us all back, and how to ov ... Show More
26m 27s