Why does dentistry on social media look so perfect?

Are those flawless before-and-after cases the reality of everyday practice—or just the highlight reel?

And why aren’t we talking more openly about the failures, frustrations, and imperfect outcomes that every dentist experiences?

In this episode, Dr Artem Mkrtichyan joins Jaz for a refreshingly honest conversation about the realities of modern dentistry. Known for his candid and relatable social media posts, Dr. Artem has built a following by sharing what many dentists think—but rarely say out loud: dentistry is hard, results aren’t always perfect, and social media often paints an unrealistic picture of the profession.

https://youtu.be/uTKaeewgrgE

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Key Takeaways

Social media has become a powerful tool for dentists to connect and share experiences.
Mistakes in clinical practice are common and should be openly discussed.
Rural practice may not always lead to higher income as expected.
Success in dentistry is subjective and varies for each individual.
Continuous learning and skill development are crucial for career growth.
Financial freedom in dentistry is not guaranteed and varies widely.
Networking and mentorship can significantly impact career progression.
Social media can be leveraged to attract patients and build a personal brand.

Highlights of this episode:

00:00 Teaser
00:18 Introduction
02:24 Meet Dr Artem Mkrtichyan
05:27 Rejections And Resilience
09:03 Why Honesty Wins
10:58 Rural Dentistry Reality
14:58 Handling Online Criticism
16:01 Associate Vs Owner Myth
18:05 Midroll: Protrusive App
22:48 Dentistry Money Reality
26:57 Design Your Career Path
28:00 Standing Out In Saturated Markets
29:27 Content Marketing Strategy
31:46 Veneer Minimum Ethics
33:48 Final Advice And Community

If this episode resonated with you, don’t miss “I Committed Fraud – Learn from My Mistakes” – PDP248

#InterferenceCast #BeyondDentistry

This episode is not eligible for CPD/CE points, but never fear, there are hundreds of hours of CPD waiting for you on the Ultimate Education Plan.