logo
episode-header-image
May 12
11m 41s

“You're Too Expensive" and What It Actua...

Ryan Lazanis
About this episode
Price objections can feel personal, but they often point to something fixable. Here's what might actually be going on in those conversations. 
Up next
Today
Free Up Time in Your Firm by Stopping These 4 Things
There are four things quietly eating your time as a firm owner. Getting out of them could change how fast—and how freely—your firm grows. 
10m 55s
May 7
The Real Cost of Being a Control Freak
A lot of firm owners are unknowingly the biggest bottleneck in their own business. Here's what that tends to look like—and what to do about it. 
11m 1s
May 4
How I Learned to Sell as an Introvert (And Why You Can Too)
Many introverted firm owners assume sales just isn't for them. This episode—and the Profitable Packages Workshop—might change that: futurefirm.co 
12m 19s
Recommended Episodes
Nov 2023
What Every Business Owner Should Learn from Peloton
Learning from Setbacks: Business Insights from Peloton's Revenue ShiftDiscover Lessons from Peloton's Journey - Record High Revenue to a ~$1.2 Billion Loss@Peloton recently faced a substantial ~$1.2 Billion loss, a significant deviation from their projected forecast. But how does ... Show More
50m 42s
Jun 2025
MicroVee: The Worst Business Advice I Ever Got — And How It Made Me Win or
Today’s MicroVee is a powerful reminder that bad advice can lead to great outcomes — if you trust your gut.I sat down with Massimo Marioni from Fortune and shared one of the worst pieces of business advice I’ve ever been given… and how ignoring it helped me build a massive retail ... Show More
7m 31s
Feb 2025
[BDF#124] "J'ai du mal à prendre mon business au sérieux"
Si vous avez l'impression d'avoir du mal à prendre votre business au sérieux (car pas de résultats et peu de confiance en vous), cet épisode Bottage de Fesses est pour vous ! Vous y découvrirez les 3 prises de conscience nécessaires pour donner à votre business la chance qu'il mé ... Show More
7m 52s
Apr 2021
Understand Your Personal Money Story Before Setting Any Business Revenue Goals with Aimee LaLiberte
How you manage money in your personal life affects your business as well. Thus, in today's Expert Insight Interview, Amie Laliberte discusses why businesspeople need to comprehend personal money stories before establishing any business revenue goals. 
22m 32s
Mar 2021
9. Why You Need to Walk the Talk
<p><strong>If you aren’t walking the talk, you’re leading your audience astray.</strong></p> <p>When you create a personal brand, your audience has certain expectations from you. Through the things that you say and the claims that you make, they’ve come to rely on you as the auth ... Show More
11m 43s
Jan 2025
Why Doing What You Love Keeps You Poor
Whether you're a budding entrepreneur, someone considering a career change, or simply questioning the career advice you've always heard, this episode will challenge your perceptions and perhaps even change the way you think about work, passion, and wealth.  Tune in to understand ... Show More
2m 53s
Jun 2025
What You Know Matters More Than What You Sell
Send us Fan Mail What if the most valuable sales asset you have is something you don't even realize you possess? In this week's episode, Bill and Bryan explore the concept of "familiarity blindness" - why we discount our own expertise and fail to see the goldmine of knowledge we' ... Show More
19m 20s
Mar 2021
Welcome to Business Breakdowns
Business Breakdowns is a series of conversations with investors and operators diving deep into a single business. For each business, we explore its history, its business model, its competitive advantages, and what makes it tick. Learn more and stay up to date at joincolossus.com 
38s
Aug 2025
Episode 780: The Ten Best and Worst Decisions of My Life - Part One (Worst Decisions)
<p dir="ltr">What is a "bad decision" if not a lesson in disguise? And what do you do once you've learned that lesson? Today, I'm sharing the ten worst decisions I've made across my 18 years in business and life. From costly business partnerships and legal missteps to personal re ... Show More
28m 3s
Feb 2025
Tails, You Win
<p>A story about how tails drive everything, and why the vast majority of your success in investing and in life will come from just a few of the things you do. </p><p>Thanks to my friends at <a href='http://ramp.com/'>Ramp</a> -- the best expense accounting system I&apos;ve seen. ... Show More
15m 37s