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May 5
29m 48s

Ninety Years of Noodles: Borgatti's Ravi...

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About this episode

Christopher Borgatti learned the business from his father. His son, Christopher, learned it from him. Since 1935, four generations of Borgattis have been rolling pasta in the same Bronx shop through the Depression, through WWII, through changing neighborhoods, through the internet age and through a pandemic. The name on the door has never changed. Neither has the commitment to quality. 

But legacy does not mean easy. When bird flu sent egg prices through the roof, the Borgattis absorbed the cost rather than pass it on to their customers. When the ravioli machine broke in the middle of Christmas week, their most critical week of the year, they did not close up shop. They fixed it. 

Join Ben and Kathleen as they talk with Christopher and Christopher about what it really means to be a neighborhood institution, why putting customers over profits is both a values decision and a business strategy and how a family pasta shop has outlasted nearly a century of American upheaval. These are The Unshakeables.

See omnystudio.com/listener for privacy information.

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