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May 5
34m 42s

AI is a Marketing Channel. Build Strateg...

Greg Stuart, Rex Briggs
About this episode
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it’s no longer enough to simply “show up”—brands need to control how they’re represented, what ... Show More
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