This month marks 10 years since I officially started Joy Joya. And I've been sitting with that for a while, trying to figure out what I actually want to say about it.
There's a version of this episode that writes itself - the highlight reel, the wins, the listicle wrapped up in a bow. I didn't want to do that. What I wanted to do was be honest, because that's more useful.
So that's what this episode is. It's the real version - the messy pivot, the gradual realization, the external pressures that made staying put feel untenable, and the thing I kept coming back to through all of it: email.
Not because email is glamorous - I'll be the first to admit it's not. But because it's built on something that doesn't go away. A direct relationship between a brand and a person who asked to hear from them. And after 15 years in marketing watching channels rise and fade, that staying power means everything.
In this episode, I share what actually happened over the last 10 years, why I niched into email later than I should have, what made me finally go all in, and what I still believe about where email is headed.
✨ In this episode, you'll learn:
How Joy Joya started - and why it looked nothing like what it is today
The client moment that changed how I saw email marketing entirely
Why full-service marketing was frustrating in a way I couldn't ignore
What email does that almost no other marketing channel can: show you exactly what you did and what it produced
Why I went narrower in what we offer and broader in who we serve at the exact same time
What 15 years in marketing taught me about which channels actually last
Why email compounds in a way that's genuinely rare - and why that matters more the longer you're in business
What I'm watching, what I'm curious about, and where I think email goes from here
Here's to 10 years - and to whatever comes next.
Work with Joy Joya: https://joyjoya.com