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Apr 13
1h 4m

Pum Lefebure

Design Matters Media
About this episode

Pum Lefebure is the co-founder and chief creative officer of Design Army, an internationally acclaimed design studio known for blending art, commerce, and cultural storytelling into visually striking, strategically driven work. She joins to reflect on her journey from a shy, art-obsessed child in Bangkok to a global creative leader, and to explore what the rise of AI means for the future of human creativity, vision, and value.

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