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Apr 10
21m 24s

The Future of CPG: Why Collectibility an...

Gary Vaynerchuk
About this episode

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:

  • The Intersection of Collectibles and CPG
  • My Philosophy on Micro-Quitting vs. Macro-Quitting
  • How to Scale a Brand via Live Social Shopping
  • Why "Humanity" is the Best Marketing for Small Businesses
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