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Apr 10
25m 25s

McDonald's CEO on Going Viral, the Big A...

The Wall Street Journal
About this episode
When McDonald’s CEO Chris Kempczinski took a small bite out of a big burger on camera, the internet—and his rivals—pounced. But in an era where CEOs are the face of the brand, is there such a thing as bad publicity? In this episode of Bold Names, WSJ’s Tim Higgins sits down with Kempczinski at McDonald's Chicago headquarters to discuss the fallout of his vir ... Show More
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