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Apr 8
17m 2s

BONUS: ユニクロ・柳井正氏を直撃、アメリカ内陸部への執念と後継者

bloomberg
About this episode

日本のアパレル王者、ユニクロ。アジアや米国の沿岸部で成功を収めた同社が、今まさに挑もうとしているのが、ブランド認知がまだ低い「フライオーバー・カントリー(内陸部)」と呼ばれる広大なエリアです。ここを制覇することは、創業者の柳井正氏にとってグローバルNo.1への「最後の難関」を意味します。

今回のエピソードでは、テキサス州ダラスの店舗取材に加え、銀座の旗艦店で柳井氏の買い物に同行した様子を披露。柳井氏本人のインタビュー音声を交え、なぜこのエリアを攻略しようとしているのか、そしてなぜ経営の第一線に留まり続けるのか、その真意に迫ります。

関連記事:ユニクロ柳井正、不屈の野心-米国攻略に向けた成長戦略の真髄「売上3兆円はいける」

ユニクロの東京旗艦店を柳井氏と歩く「買う立場で考える、全部」−世界26市場を支える経営哲学

制作・ホスト: 野上英文、 取材:リード・スティーブンソン 、編集:岩井春翔 、ファクトチェック:香月夏子 、サウンドデザイン・エンジニア: 安澤隆比古 、シニアプロデューサー: Naomi Shavin、デピュティ・エグゼクティブプロデューサー: Julia Weaver、エグゼクティブプロデューサー: Nicole Beemsterboer

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