Think print is dead? Think again. In this live call-in episode, Luke Acree and Josh Stike answer real questions from listeners — covering why print marketing still outperforms digital on emotional connection and ad recall, how to recruit and retain a team of 50, and how to actually know if your marketing spend is working.
Whether you're in real estate, insurance, or any service-based business, this episode is packed with actionable frameworks you can use today.
Topics Covered:
• Why print marketing still delivers near-100% open rates
• The USPS/Temple University study on print vs. digital ad recall
• Recruiting strategies to build and retain a high-performing team
• Direct response vs. brand-building marketing — and why you need both
• How to calculate your cost of acquisition and lifetime client value
• Why consistency beats everything — especially in a new market
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