Dr. Jean. The Results Queen® shares a real-world Caveman Brain® lesson that happened during a recent conversation with a potential client. Many organizations believe they need multiple bids, endless comparisons, and long decision processes before hiring a consultant or advisor. But often, those extra steps are driven by something deeper: Caveman Brain®.Fear of making the wrong decision can lead leaders to overanalyze, delay action, and waste valuable time. Dr. Jean explains how this instinct shows up in new business development, why it can slow growth, and how both buyers and sellers can recognize when caveman brain is getting in the way.
She also introduces a powerful strategy she calls "the fourth spot," which can dramatically change how consultants and advisors position themselves during competitive bid processes. Along the way, Dr. Jean shares lessons about hiring the right experts, building trust with clients, and why nothing in business is truly a mistake if you learn from it and move forward.
If you are a consultant, coach, or professional services leader, this episode will challenge how you think about selling, hiring, and growing your business.