Mar 26

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strate ... Show More

47m 2s

Mar 19

How to Use TikTok's Verified Business Account Features and Local Feed

Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get ... Show More

42m 59s

Mar 12

Improving Customer Experience: How to Increase Revenue and Profitability

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep custo ... Show More

44m 9s

Jul 2024

The State of Email Marketing

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including h ... Show More

23m 53s

Sep 2024

SPI 817: Is Anyone Getting Your Emails? with MV Braverman

<p>#817 The easier you make it for readers to unsubscribe, the more effective your emails will be! Because this is counterintuitive, many of us land in people's spam folders without knowing it. But here's the good news—a joint announcement from Google and Yahoo has shed light on ... Show More

40m 4s

Feb 2024

BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your busine ... Show More

35m 34s

Sep 2025

Automating Lead Nurturing With AI Agents

<p>Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? To learn how to build an AI agent that automatically texts or emails old prospects and tur ... Show More

47m 47s

Oct 2024

Leveraging Email Marketing to Make the Most out of Q4

“More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired ... Show More

18m 47s

Sep 2024

Which ‘Clicks’ Should I Care About in Digital Marketing?

Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Laur ... Show More

34m 42s

Sep 2024

Your Emails Suck: Here’s How To Fix Them

Does the perfect email exist? What are the unwritten rules of corporate email? If opening your email every morning is like playing a desperate game of corporate whack-a-mole, you're not alone.In this episode, you’ll get a crash course on all the do’s and don’ts of crafting effect ... Show More

46m 53s

Jul 2024

#369 - More Reasons Why Your Emails Go to Spam

In this episode, Jack and Jeremy explore the strategic aspects of email deliverability, focusing on how to ensure your emails reach the inbox. They discuss practical tips for improving engagement, refining your email list, and crafting compelling offers to enhance your overall em ... Show More

15m 13s

Jul 2024

How to Set Up SOPs and Processes for Agency Workflows

Looking for ways to scale your business without sacrificing your personal time? Do you have the right systems in place to let your team take on the work? To discover how super tool kits will streamline workflows and make hands-off delegation a breeze, Brooke Sellas interviews Kri ... Show More

41m 53s

LinkedIn Is Rewriting the Rules of Visib...