"I want to learn early to slow down and enjoy the journey. Sometimes we spend many years focused on moving forward — and only later do you realize how important it is to pause, appreciate the process, and enjoy the moment." — Santiago Marquez, CEO at Wholesale Congress Series, in conversation with Anurag Aggarwal
From selling ad space in a telecom magazine…
to attending his first wholesale industry event with wide eyes and a curious mind…
to building the world's largest gathering for the global messaging ecosystem —
Santiago's journey is one of vision, patience, and people!
In this episode of Humans of Telecom, Santiago opens up about:
🌍 How a chance encounter with the wholesale telecom world in 2006 sparked an idea that would take years to become reality
🎤 The story behind Wholesale World Congress — from dreaming of 500 attendees, to welcoming over 2,000 today
🤝 Why his customers literally convinced him to take over a struggling event — and how that became LAWC in Buenos Aires
🥃 His deep love for whiskey — not just the taste, but the craft, the tradition, and the storytelling behind every bottle
📦 And yes — over 1,000 unopened bottles in his collection. Yes, you read that right!
🖨️ The night shift at a printing press that taught him more about design and detail than any classroom ever could
👨👧👦 Two sons, Felipe and Vicente — his other world, his greatest anchor
❤️ And his simple but powerful life philosophy: treat others the way you'd like to be treated!
From Uruguay to Madrid to Buenos Aires to every corner of the telecom world —
Santiago is proof that when you build with humility and lead with heart, an entire industry shows up for you!
🎧 Listen now on your favorite podcast platform, and follow Humans of Telecom for more extraordinary voices shaping the industry and inspiring the human spirit!