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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ronnie Williams.
Founder & CEO of Forever Staffing Healthcare Agency, a Black woman–owned healthcare staffing firm based in Green Bay, Wisconsin. She discusses her journey from CNA → HR → Entrepreneur, the challenges in healthcare staffing, the importance of strategic placement, and the growth of her company from local to national reach.
Rushion McDonald guides the conversation toward themes of ambition, entrepreneurship, burnout in healthcare, pay disparities, and the mechanics of building a staffing agency from scratch.
Purpose of the Interview
The interview aims to:
1. Highlight a Black woman entrepreneur’s journey
Williams shares how she transitioned from physically demanding CNA work to HR and eventually starting her own national staffing agency.
2. Educate listeners about healthcare staffing realities
She explains burnout, pay issues, and staffing challenges common in the healthcare industry, especially among CNAs.
3. Offer insights on entrepreneurship and leadership
She breaks down what it takes to launch and scale a staffing agency—HR, legal, budgeting, recruiting strategy, and more.
4. Provide practical information for clinicians and healthcare facilities
Williams explains how candidates can join her roster and how facilities can partner with her agency.
Key Takeaways 1. Ronnie’s Career Path
2. Why She Founded Forever Staffing
3. Burnout in Healthcare
She outlines the real causes of burnout:
4. Pay Disparities
5. Strategic Staffing Approach
Her agency doesn’t just “post jobs”—they:
6. Easy Entry Into In‑Home Care
7. How to Work With Her Agency
Clinicians:
Apply via the “Apply Now” tab on ForeverStaffing.org by uploading a resume.
Facilities:
Use the “Become a Partner” tab to schedule a meeting for direct hire, per‑diem, last‑minute, or contract staffing.
Notable Quotes from Ronnie Williams On Why She Became a CNA
“I love helping people… my entire family are in the health care field. I’m a giver.”
On Transitioning Out of CNA Work
“Being a CNA was very physical… I wanted a career where I can still help people but on a broader side.”
On Leadership and Entrepreneurship
“I always felt like I was the leader. I should be hosting the meetings, implementing things.”
On Pay Disparities
“CNAs need more money. They do most of the physical things and I think they should get more pay.”
On Expansion Beyond Wisconsin
“National came out of the blue… I started getting clients in Texas and Arizona messaging me.”
On Strategic Staffing
“We don’t just staff—we get to know our clients… where they’re spending the most money and their hard‑to‑fill positions.”
On Being Her Own Boss
“The advantage is flexibility… leaving a legacy for my kids… I can build a diverse team and hire who I want.”
#SHMS #STRAW #BEST
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