The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.

What You'll Learn:

How to build a solid business case for Super Bowl marketing investment
Why you should capitalize on the intersection of creative disruption and brand strategy
How to activate beyond the 30 or 60-second spot through ecosystem thinking
Why simplicity and cultural relevance are your competitive advantages
The "uncomfortable gut reaction" test for evaluating creative readiness
How to measure impact across different time horizons without becoming paralyzed by metrics

Hosted on Acast. See acast.com/privacy for more information.

What You'll Learn:

How to build a solid business case for Super Bowl marketing investment
Why you should capitalize on the intersection of creative disruption and brand strategy
How to activate beyond the 30 or 60-second spot through ecosystem thinking
Why simplicity and cultural relevance are your competitive advantages
The "uncomfortable gut reaction" test for evaluating creative readiness
How to measure impact across different time horizons without becoming paralyzed by metrics

Hosted on Acast. See acast.com/privacy for more information.

Why the Super Bowl Still Matters ft. Lea...