logo
episode-header-image
Mar 16
54m 5s

One Stop Shop. Introducing Google Mercha...

Cypress North
About this episode
tail spinning
Up next
Mar 23
Just SAI No. Google Will Allow Publishers to AbstAIn from AI Features in Search
This week on Marketing O’Clock: Google’s recent statement noted that it’s allowing sites to opt out of AI features in Search. Plus, OpenAI is continuing to test ads in ChatGPT and Ads Manager, & more.Visit us at - https://marketingoclock.com/For the Dad's shirt - https://bwtb.com ... Show More
47m 5s
Mar 9
No Click, No Credit. Meta Updates Its Attribution Framework
This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/👍 Like, Share, and Com ... Show More
52m 43s
Mar 2
Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions
Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and high ... Show More
42m 41s
Recommended Episodes
Nov 2024
Google Cracks Open Pmax Black Box
tail spinning
7m 21s
Dec 2024
What Does Marketing Without TikTok Look Like?
<p>How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn&#39;t mathing. Why is Google adding outbound links to YOUR WEB SITE&#39;S CONTENT?! And if you don&#39;t know what the Castlecore a ... Show More
13 m
Apr 2025
Sharing Isn't Just Caring
<p>Here is your wrap-up of the last week in the digital marketing space.</p><p>This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.</p><p>. ... Show More
14m 28s
Aug 2023
The Pop-Up Box No Advertiser Wants
<p><span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span></p><p><span>And on the ... Show More
17m 56s
Oct 2024
A Surprising Drop for Instagram
<p>A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chu ... Show More
7m 59s
Aug 2024
All Your Ads Are Belong to Us
<p>Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!</p><p><br></p><p><a href="ht ... Show More
6m 49s
Aug 2025
Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More
8m 45s
Aug 2025
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ... Show More
5m 18s
Sep 2024
Babe Wake Up, Snapchat Is Putting Ads in Chat
tail spinning
7m 55s
Mar 2025
Behind the Scenes of an Accidental Viral Campaign
<p>Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this &#34;lightning in a bottle&#34; can be reproduced.</p><p>.</p><p><strong>📰 </strong ... Show More
24m 26s
Listen to millions of songs and podcasts on Anghami