logo
episode-header-image
Mar 16
29m 48s

Your Paid Search Questions Answered (Epi...

Chris Schaeffer, Certified Google Ads Specialist
About this episode
How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from listeners around the world who have questions about Google Ads search campaigns! Try Opteo for free for 28 days - https ... Show More
Up next
Mar 9
#1 Secret to Improving Broad Match Keywords (Episode 503)
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match keywords.Try Opteo for free for 28 days ... Show More
21m 7s
Mar 2
How Exact Match Keywords Actually Function (Episode 502)
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/ps ... Show More
26m 52s
Feb 23
Demystifying Performance Max (Episode 501)
This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www ... Show More
29m 28s
Recommended Episodes
Jul 2025
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
<p>Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exac ... Show More
1h 4m
Sep 2025
Episode 537: Why Your PMO Isn’t Delivering
tail spinning
38m 30s
Sep 2025
Ep. 372: Decoding TikTok’s Algorithm
<p>Last week, it was announced that Oracle would take over operation of TikTok in the US. One of the primary reasons proposed for this deal is that it was in national interests for us to take over control of TikTok’s fabled “algorithm.” But what is this algorithm? How does it wor ... Show More
1h 26m
Sep 2025
MBA2681 Q&A Wednesday: How Do I Ask an Employee to go from Full-time to Part-time Hours?
<p>Need to reduce an employee’s hours but unsure how to approach the conversation without creating tension? It’s one of the trickier leadership moments, and if you’ve been hesitating, this episode will help you move forward with clarity and care.<br /><br />This week’s question c ... Show More
13m 26s
Sep 2025
Episode 538: How to Stay in Control of Multiple Projects
tail spinning
46m 28s
Aug 2023
Q&A #5: How to be a Great Senior Software Engineer & More with Patrick Akil
tail spinning
41m 23s
Mar 2019
Kids are a great target.
A listener recommends an online tool for safely previewing web sites. Dave shares research on what time of the work week is best for scams. Joe explains credential stuffing. Our guest is Frances Dewing, the CEO and co-founder of Rubica. They recently published a report on how cro ... Show More
35m 23s
Feb 2025
BDTP. The Impact Mindset with Connor Joyce
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for produc ... Show More
39m 3s
Listen to millions of songs and podcasts on Anghami