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Mar 2026
22m 25s

Hallyu and the K-Beauty Industry

Skip Montreux, Dez Morgan & Samantha Vega | Business English Instructors
About this episode
South Korea’s cosmetics industry has become a major global force. In 2024, South Korea ranked as the world’s second-largest exporter of beauty products, ahead of the United States and behind only France. In this episode, we look at how K-beauty has grown alongside the global rise of Korean popular culture — a phenomenon known as ‘Hallyu’, or the ‘Korean Wave ... Show More
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