logo
episode-header-image
Mar 2026
36m 9s

How GM Beat Ford

Pushkin Industries
About this episode

Ford was the pre-eminent American car maker and Henry Ford was the king of modern manufacturing, until a Michigan cigar salesman decided to consolidate a bunch of small auto companies into a single firm to defeat the Colossus of Detroit. 

General Motors united the likes of Oldsmobile, Buick, Cadillac and decided to live by "the laws of Paris dressmakers" to make cars that were more stylish and fashionable than the austere, black-painted Model T that was coming out of the Ford plant. 

Write to us at businesshistory@pushkin.fm

See omnystudio.com/listener for privacy information.

Up next
Sep 2
Andrew Carnegie's War with his Workers
In the first of two shows about the fight between the richest man and the unions at his Homestead steel plant - we look at why Andrew Carnegie decided that his workforce deserved a smaller share of his profits and the lengths he went to to cut their wages. Carnegie grew up in pov ... Show More
39m 46s
Aug 26
George Washington’s Trusted Tavern Guide: The Birth of the User Review
When America’s first president set off to tour his new country, he had no idea where to stay. George Washington slept in some taverns he described as dirty and grim, but also stayed at some delightful inns. In the 1790s, there was no way for travellers to share tips on the nice p ... Show More
44m 50s
Aug 19
The DeLorean Saga: Fraud, Drug Deals and Marty McFly's Car
This is a special crossover episode with Cautionary Tales with Tim Harford. John DeLorean was a top car executive - but he was too maverick to fit into the oppressive corporate culture of GM. He wanted to make a new and exciting sports car - a futuristic stainless steel marvel wi ... Show More
48 m
Recommended Episodes
Oct 2022
The Mennonite National Anthem
Lester Glick’s year in the Minnesota Starvation Experiment cost him his hoped-for career and also left him with an eating disorder for the rest of his life. But like many of the other volunteers, he said he would have done it again in a heartbeat. Revisionist History explores the ... Show More
31m 46s
Oct 2022
From Revisionist History: The Starvation Experiment
We’re sharing a bonus episode from another Pushkin podcast, Revisionist History. Revisionist History is Malcolm Gladwell’s podcast about things misunderstood and overlooked. This season, Malcolm’s obsessed with experiments – natural experiments, scientific experiments, thought ex ... Show More
31m 22s
Sep 2022
The Rise of the Guinea Pigs
The Minnesota Starvation Experiment could never be done today. No scientist could get permission to starve 36 healthy people for close to a year. But why? Revisionist History tries to follow the strange logic that governs our thinking about medical experiments. If you’d like to k ... Show More
42m 36s
Sep 2022
The Department of Physiological Hygiene
In the final year of the Second World War, 36 men spent a year in a dingy set of rooms under the University of Minnesota football stadium. They were part of an experiment none of them would ever forget. What happened in the Department of Physiological Hygiene? Revisionist History ... Show More
31m 42s
Jul 2022
From Revisionist History: Way to Go, Ohio
We’re sharing a bonus episode from our friends at Revisionist History, Malcolm Gladwell’s podcast about things misunderstood and overlooked. This season, Malcolm’s obsessed with experiments – natural experiments, scientific experiments, thought experiments. In this preview, you’l ... Show More
12m 50s
Sep 2022
Outliers, Revisited
Did Malcolm Gladwell blow it in his bestselling book Outliers? What if all he did was write a primer for neurotic helicopter parents? To find out, Revisionist History descends on the University of Pennsylvania to run a roomful of eager students through a mysterious experiment, co ... Show More
44m 26s