Friday Headlines:
Deep Dive: Millions of young men’s algorithms are being taken over by looksmaxxing.
What starts as self-improvement - gym sessions, grooming routines and ‘mewing’ -can spiral into extreme dieting, steroids, cosmetic surgery and even ‘bone-smashing,’ where men attempt to break and reshape their own facial bones to appear more masculine. Critics warn the trend is fuelling a pipeline toward incel culture, wrapped up in the language of optimisation and status.
In this episode of The Briefing, Helen Smith is joined by Sam Cornell a public health researcher who unpacks how the rise of looksmaxxing has racked up millions of views online and is more than vanity – turning into something darker.
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