In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects on 25 years at CNN, sharing how to translate complex medical information into accessible, actionable knowledge. The conversation examines authentic storytelling, combating misinformation without amplifying it, and using multi-platform formats intentionally to deepen audience trust and create lasting cultural impact in a fragmented media landscape.
What You'll Learn:
About the Guests:
Dr. Sanjay Gupta is Chief Medical Correspondent at CNN and a practicing neurosurgeon, bringing 25 years of experience translating complex health and medical stories for public audiences. With a unique background spanning both clinical medicine and broadcast journalism, Dr. Gupta has covered major global health crises, conflicts, and natural disasters while simultaneously practicing medicine in crisis zones, including Haiti, Iraq, and beyond.
Brianna Burtman is currently the VP of CNN Digital Strategy and Network Partnerships at CNN, where she has worked since August 2008. Brianna holds a Bachelor's degree in Public Policy Studies, Economics, and Women's Studies from Hobart and William Smith Colleges, and a Master's degree in Public Administration from Baruch College.
Guest Resources:
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