Bad Bunny, the Puerto Rican superstar known as Benito Antonio Martínez Ocasio, is dominating headlines with the record-shattering success of his Super Bowl LX halftime show. Apple Music, the NFL, and Roc Nation announced on March 2 that his performance racked up 4.157 billion views in just 24 hours across global broadcasts, YouTube, and social platforms, making it the most-watched Apple Music Super Bowl halftime show ever. PR Newswire reports this milestone broke records in streaming, social buzz, and global charts, with fans spending over 1,275 years watching related content on NFL platforms alone.
The show sparked massive streaming surges on Apple Music, where Bad Bunny's listens jumped 7x right after, led by tracks like "DtMF," "BAILE INoLVIDABLE," and "Tití Me Preguntó." DtMF hit number one globally, with 24 of his songs storming the Daily Top 100, nine in the top 25, and six in the top 10. On X, it generated 2 billion impressions, 209 million video views, and over 6 million posts—a 409% year-over-year spike. Roc Nation highlights how his February 5 press conference alone drew 68 million views, boosting plays 4x over January averages.
Billboard praised Bad Bunny for turning the world into his casita with a triumphant set calling for unity, while The Guardian noted his powerful tribute to his roots and future greatness. Entertainment Weekly spotlighted his message of hope and self-belief. LivNowFox confirms the U.S. averaged 128.2 million viewers, ranking fourth in halftime history per Nielsen. His album DeBÍ TiRAR MáS FOToS, tied to the buzz, topped charts in 46 countries post-performance.
Social media chatter includes old photos resurfacing, shifting views on his 2026 look from loose curls to cropped styles, per CTCD.edu. No new music drops this week, but the Super Bowl glow keeps his catalog, including recent hits from Nadie Sabe Lo Que Va a Pasar Mañana, streaming hot.
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