Sports organisations increasingly see themselves as media companies, but few truly operate with a publishing mindset.
On this episode co-hosts Nick Meacham and Chris Stone sit down with Ben London and Chris Hutson from Brightspot to explore what sports can learn from world class publishers like the AP, Politico, and LA Times.
The conversation breaks down where sports fall behind, how content workflows can drive revenue, and why understanding your audience on a granular level is no longer optional.
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