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Smart Automation Starts With People: Les...

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Feb 16
Purpose-Driven Franchising: Why Goldfinch Rejects Half Its Applicants - Amrit Dhaliwal
Amrit Dhaliwal bought into the franchise dream—turnkey business, proven system, guaranteed support. She got none of that. Her first franchise left her struggling with "entrepreneurial poverty": owning a business but barely surviving. So she built Goldfinch differently. Her home c ... Show More
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Feb 14
Anique Mautner, Marketing Strategy Director at MiresBall Agency
What makes customers remember your brand instead of scrolling past? Anique Mautner breaks it down to three essentials: relevance, distinction, and clarity. On the Expert Inside Interview podcast, Mautner revealed how brands win by embracing imperfection. She references kintsugi—J ... Show More
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Feb 12
How to Launch a Winning Supplement Brand: Expert Strategies from John Smiddy
In this episode of Sales POP!, supplement industry veteran John Smiddy (New to Marketers) reveals the strategies behind his $100M+ in client revenue. Key takeaways for 2026: AI-first optimization: Structure your product data for AI recommendation engines, not just search engines. ... Show More
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