From The Apprentice boardroom to building and exiting multiple businesses, Richard Woods has used his voice to create real‑world impact — for himself and for hundreds of entrepreneurs.
In this episode of Impact Through Voice, I sit down in the Dubai studio with Richard to unpack how he's:
Grown, scaled, and sold several businesses (including a plumbing company he ran without ever touching a boiler)
Built a fast‑growing outsourcing company, Sprint VA, scaling from 3 to 167 VAs in just 18 months
Leveraged Africa as an underused outsourcing powerhouse to help business owners keep their phones ringing and inboxes pinging
Turned his TV appearance on The Apprentice UK into a platform for personal brand, opportunity, and media work
Recovered from a real‑time "freeze" on stage and what it taught him about preparation, courage, and being human on camera
You'll hear Richard and Lisa dive into:
Why your elevator pitch can change everything — and how to craft one that actually makes people care
The trap of doing everything yourself and how to step into the million‑dollar CEO role
Richard's 13‑week LinkedIn content system that keeps you visible without burning out
The power of story, emotion, and vulnerability in business communication
How to transition from one‑to‑one work to one‑to‑many impact, without losing connection
If you're an entrepreneur, coach, or expert who knows you need to use your voice more boldly — on stage, online, or on LinkedIn — this conversation will give you both the inspiration and the strategy to step up and stand out.
Listen now to discover how to:
Pitch yourself without feeling "too big for your boots"
Turn your expertise into leveraged offers and scalable programs
Build a personal brand that attracts clients, opportunities, and collaboration
🎙️ Impact Through Voice — empowering you to use your voice to change your life, your business, and the lives of others.
SHOWNOTES:
02:57 The Importance of a Good Pitch
08:28 The Apprentice Experience
17:05 The Power of Storytelling in Business
26:59 Struggling with the Pitch
29:01 Handling Brain Freeze Moments
31:18 The Apprentice Experience
33:42 Business Ventures and Lessons Learned
36:24 Transition to Coaching and COVID Impact
38:50 Building a Scalable Coaching Business
45:23 LinkedIn Strategies for Personal Branding
51:37 Recommended Reads for Entrepreneurs