Yesterday
2h 26m
Pete Mora joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST.
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Pedro "Pete" Mora is the founder and CEO of Fajita Pete's, a Houston-based Tex-Mex concept built around catering, delivery, and a streamlined fajita-focused menu. Born in Colombia and raised with an entrepreneurial push from his family, he opened his first full-service Mexican restaurant, Poblano's, at age 23 in 2002, discovering that guests were most excited about fajitas and off-premise catering. In 2008 he closed that restaurant and launched Fajita Pete's, reimagining the business as a compact, catering first brand that delivers fresh fajitas, tacos, and flautas directly to homes, offices, and events.
A graduate of the University of Houston's entrepreneurship program, Mora has grown Fajita Pete's from a single Houston location into a fast-growing franchise recognized on lists of top emerging franchise brands, all while keeping the model intentionally simple and hospitality-driven. On this episode, Pete shares how he went from crafting tables in his garage to building a scalable restaurant system, why he believes hospitality matters more than square footage, and what he's learned about grit, franchising, and "achieving the American dream one fajita at a time."
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