When Air France gathered the aviation world in Paris to unveil their billion-euro La Premiere redesign, the room fell silent—not in awe, but confusion. Dan and Alex break down what went wrong with the world's most exclusive first class product, from that awkward reveal moment to why they're now giving away free flights to influencers. The duo explore the uncomfortable truth about luxury airline branding versus actual passenger experience, compare Air France's $30,000 pricing against Emirates and Singapore Airlines, and discuss what first class really needs to deliver in 2026.
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