Videos of strangers offering parental love are gaining traction in China. POV videos of parents doing everyday things - like telling you to wrap up when it’s cold outside or reminding you not to skip meals - are racking up millions of views. Fans leave lots of comments sending love to their digital mums and dads, but lots of the most popular accounts weren’t originally set up for this purpose. So - why are they so popular?
The BBC’s Eunice Yang, who’s based in Hong Kong, joins us to explain what’s behind the trend - and what it could have to do with China’s former One Child Policy. Assistant professor Ting Guo from the University of Toronto unpacks this too. Plus, we hear from a fan of these internet parent videos, who tell us what the content means to them.
Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Mora Morrison and Chelsea Coates Video Journalist: Baldeep Chahal Editor: Verity Wilde