Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418
This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers.
Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign testing.
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Intro - 00:00
📰 Main News
A change coming to AI overviews - 3:14
More ChatGPT Ads News - 5:13
Campaign mix experiments are coming to google ads in a new Experiment Center - 7:39
🛠️ Cool Tool - 8:29
🔥 Take of the Week - 9:10
⚡ Lightning Round ⚡
Paid - 9:57
Organic - 18:58
Social - 28:30
⚙️ Working hard, or Hardly Working - 31:49
🔎 ICYMI - 33:22
🧠 Must Read Marketing Article of the Week - 34:45