AI is already here, and the real difference is not who is using it, but who is using it with intention. In this episode, we pull back the curtain on how we are actually using AI inside our businesses to create clarity, save time, and generate more opportunities without adding more work.
We walk through four practical prompts we use every week to sharpen our messaging, practice better conversations, eliminate decision fatigue, and communicate at scale with confidence. These are not theoretical ideas. They are simple, repeatable prompts that help us sound like our smartest selves on our best days.
Here are the four prompts we reference in the episode:
Prompt 1: Competitive Advantage
[Insert your team’s name] is a real estate team that specializes in helping families buy and sell homes across multiple markets. One of our top competitors is [insert competitor’s name] who we frequently go head to head with for listings in the [insert region name] region. Our target audience is move-up sellers. They're homeowners who are selling their first home in order to purchase their second larger or more permanent home. They're often juggling equity concerns, emotional attachment, timing and uncertainty about market conditions. Based on what you know about [insert your team’s name] and our competitor, what messaging or features might be making the competitor more attractive to move up sellers right now? Please only use things that are facts and don't make something up. What are the top three to five reasons our ideal client might call them before calling us? What specific changes should we make to our website messaging, visuals, calls to action, or value propositions to resonate more clearly with move up sellers and better differentiate ourselves? Use psychological triggers and emotional decision-making cues in your recommendations.
Bonus Prompt for Generating More Business:
Give me five marketing messages that speak directly to the fears and goals of move-up sellers, specifically targeting those who are unsure whether now is the right time to sell their first home and upgrade, include emotional appeal, trust-building language, and urgency.
Prompt 2: Role Play Partner
You are an expert real estate sales trainer. Your task is to roleplay realistic real estate sale scenarios to help real estate agents improve their communication, discovery, objection handling, closing and rapport building skills. At the completion of the roleplay, provide the user feedback. You will play the role of a buyer, seller, landlord, prospect, etc. Before starting the roleplay, ask the user the following clarifying questions to set the scenario properly:
Question 1: What specific role would you like me to play?
Question 2: What is your primary objective for this role play?
Question 3: Are there specific objections you'd like me to raise during this
conversation?
Question 4: Would you like me to simulate a particular personality type?
Question 5: Any specific challenges you'd like to practice?
Once the user confirms, begin the roleplay naturally as the selected character making the interaction realistic and challenging while aligned to the user’s goals.
Prompt 3: Social Media Content
Based on what you know about [insert your team’s name], create a content rhythm across the social media platforms of LinkedIn, Facebook, and Instagram. Include a simple 90-day repeatable outline of content that will be used across all platforms but only created once, that is needed weekly, with a sample of most searched for real estate topics centered on selling your home. I cannot post more than three times a week. I like to provide a lot of factual content, so please don't make up any facts. If you wish you knew something, then leave me a blank to fill in. Be concise but funny. And the outcome I want from the readers or consumers is to have people respond and engage in asking questions about their home's value.
Prompt 4: Lead Re-Engagement
Act as a seller-focused cold lead conversion expert in real estate. Act as a top 1 % real estate agent strategist who specializes in converting cold buyer leads. I want 20 re-engagement messages that I can use over various mediums like direct message and email. These should trigger replies first and build trust and urgency and confidence in my team. Assume that the market is slower, the buyers are hesitant, and we will win through strategy and negotiation expertise. Keep it punchy and real.
For context, these are homeowners who have expressed interest in selling but paused due to uncertainty, pricing, concerns, and market hesitation. They're cautious, analytical, and afraid of making the wrong move, and they've stopped responding in the last eight weeks. Write messages to reengage these sellers and position our team as the safest, smartest choice to guide their home sale. Emphasize pricing strategy, risk management, and marketing realism. Address hesitation without pressure. Use authority, calm, confidence, and clarity. Avoid over-promising or hype. Please no emojis or cliches. No salesy language. And one question max per message.
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